Leads & Lead Insights are only available with Procare Online. Procare Desktop users can take advantage of our ChildcareCRM integration.


The Lead Insights page is used to help you understand the effectiveness of converting your leads to enrolled families. This screen has two sections: Pipeline and Funnel.

The Pipeline table provides a snapshot of leads by status and allows you to compare data for two dates at a time.

The Funnel table displays how leads move through the lead process, which includes the percentage of leads that convert from one status to the next (ex: Toured to Waitlisted), and the average time a lead spends in each status.

Date Range

Use the Date Range options to choose the range of dates you wish to view.

The Pipeline table allows you to select two dates to compare the data. By default, the current date will display, along with the date 30 days prior.

The Funnel table has the following date range options: 30 days, 3 months, 6 months, current year, and custom date range.

When choosing a custom range, select the start date, then select the end date. The date range will show in the Select Range field and the chosen dates will display in blue on the calendar view.

Table Filtering

Each table allows you to filter the lead data by status, room, and more!

Both tables have a bar graph icon which allows you to choose which statuses you wish to view. You can check, un-check, and reorder the statuses from this icon.

Use the funnel icon to filter the data by room, age, and source (event, internet, referral, etc.).

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